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A group of friends laughing and chatting in a modern bar with Heineken bottles on the table, phones turned face-down, and a neon sign reading “From Screen to Scene.” The image symbolizes digital conversations turning into real-life connection.

A group of friends laughing and chatting in a modern bar with Heineken bottles on the table, phones turned face-down, and a neon sign reading “From Screen to Scene.” The image symbolizes digital conversations turning into real-life connection.

From Screen to Scene: How Heineken’s “Group Chat Bar” Campaign Turns Digital Banter into Real-Life Connection

Nov 3

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