HDFC Bank Reclaims India’s Top Brand Position in 2025

By Zenia Pearl V. Nicolas

HDFC Bank has overtaken Tata Consultancy Services (TCS) to become India’s most valuable brand in 2025, according to the Kantar BrandZ Top 100 ranking released this November. (Indian Express)

The report states HDFC Bank’s brand value rose by 18 % to nearly US$45 billion, while TCS recorded roughly US$44.2 billion. (Kantar BrandZ). Coverage by Business Standard confirms that the bank’s ascent is tied to strong digital innovation, a deep retail footprint and sustained consumer trust. (Business Standard)

Analysts at Economic Times Brand Equity note HDFC Bank’s merger with its parent company and its push into mobile-first banking are key drivers behind its boost. (Economic Times Brand Equity)

In an economy where consumer habits shift faster than markup models, HDFC Bank’s resurgence isn’t just about being number one, it signals which brands can adapt, evolve and stay relevant in real time.

References 

Gupta, C. (2025, November 24). Top 10 most valuable Indian brands in 2025: HDFC overtakes TCS on top; Zomato is the fastest-growing brand. Indian Express. https://indianexpress.com/article/trending/top-10-listing/top-10-most-valuable-indian-brands-in-2025-kantar-brandz-report-10377414/

Kantar. (2025, November 19). India’s Top 100 Most Valuable Brands worth $524 billion. Kantar BrandZ. https://www.kantar.com/campaigns/brandz/india 

Srivastava, A. (2025, November 19). HDFC Bank tops India’s most valued brands for 2025, overtaking TCS. Business Standard. https://www.business-standard.com/companies/news/hdfc-bank-regains-top-spot-most-valued-indian-brand-2025-125111901155_1.html

ET Brand Equity. (2025, November 21). How a finance firm became India’s most valued brand. Economic Times. https://brandequity.economictimes.indiatimes.com/news/strategy/hdfc-bank-how-a-finance-firm-became-indias-most-valued-brand/125481315 

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