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Marketing

Starbucks Reshapes Its China Future with Boyu Capital in a $4 Billion Partnership

Starbucks Reshapes Its China Future with Boyu Capital in a $4 Billion Partnership

Starbucks Reshapes Its China Future with Boyu Capital in a $4 Billion Partnership

1 day ago

A group of friends laughing and chatting in a modern bar with Heineken bottles on the table, phones turned face-down, and a neon sign reading “From Screen to Scene.” The image symbolizes digital conversations turning into real-life connection.

A group of friends laughing and chatting in a modern bar with Heineken bottles on the table, phones turned face-down, and a neon sign reading “From Screen to Scene.” The image symbolizes digital conversations turning into real-life connection.

From Screen to Scene: How Heineken’s “Group Chat Bar” Campaign Turns Digital Banter into Real-Life Connection

2 days ago

When Fashion Thinks: How Ralph Lauren’s ‘Ask Ralph’ Brings AI Into the Boardroom

When Fashion Thinks: How Ralph Lauren’s ‘Ask Ralph’ Brings AI Into the Boardroom

When Fashion Thinks: How Ralph Lauren’s ‘Ask Ralph’ Brings AI Into the Boardroom

Oct 17

Advertising Week 2025: Inside Marketing’s Hard Reset in New York

Advertising Week 2025: Inside Marketing’s Hard Reset in New York

Advertising Week 2025: Inside Marketing’s Hard Reset in New York

Oct 7

Singaporeans Are Tuning Out Brand Advertising—What It Means for the Future of Marketing

Sep 24

Why Nike’s “Why Do It?” Campaign Is More Than Marketing—It’s a Strategic Bet on Gen Z

Why Nike’s “Why Do It?” Campaign Is More Than Marketing—It’s a Strategic Bet on Gen Z

Why Nike’s “Why Do It?” Campaign Is More Than Marketing—It’s a Strategic Bet on Gen Z

Sep 11

Salomon’s Shanghai Concept Store: Where Outdoor Spirit Meets Urban Energy

Salomon’s Shanghai Concept Store: Where Outdoor Spirit Meets Urban Energy

Salomon’s Shanghai Concept Store: Where Outdoor Spirit Meets Urban Energy

Aug 22

Tourist in Thailand using crypto-to-baht payment at market

Tourist in Thailand using crypto-to-baht payment at market

Thailand Bets on Crypto-to-Baht Conversions to Revive Tourism

Aug 21

Singapore is Charting a New Path for Tourism With Help from OpenAI

Singapore is Charting a New Path for Tourism With Help from OpenAI

Singapore is Charting a New Path for Tourism With Help from OpenAI

Jul 25

A group of friends smiles as they toast with Coke bottles in a vibrant urban setting. Bright mural background, text: "Share a Coke."

A group of friends smiles as they toast with Coke bottles in a vibrant urban setting. Bright mural background, text: "Share a Coke."

Coke’s Comeback Playbook: How “Share a Coke” and Localized Marketing Are Fueling Global Growth in 2025

Jul 23

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

Jul 17

The Future of Marketing Trends in 2025: Human-Driven, AI-Powered, ROI-Focused

The Future of Marketing Trends in 2025: Human-Driven, AI-Powered, ROI-Focused

The Future of Marketing Trends in 2025: Human-Driven, AI-Powered, ROI-Focused

Jul 16

Beyond Banking: How Maya Is Quietly Making Money Effortless, Personal—and Actually Cool

Beyond Banking: How Maya Is Quietly Making Money Effortless, Personal—and Actually Cool

Beyond Banking: How Maya Is Quietly Making Money Effortless, Personal—and Actually Cool

Customer Experience

Jun 9

Loyalty Without Limits: From Points to Purpose | Customer loyalty in the Philippines

Loyalty Without Limits: From Points to Purpose | Customer loyalty in the Philippines

Loyalty Without Limits: From Points to Purpose | Customer loyalty in the Philippines

Jun 5

“AI That Gets You” — Wence Wenceslao on Crafting Human Experiences at Scale

“AI That Gets You” — Wence Wenceslao on Crafting Human Experiences at Scale

“AI That Gets You” — Wence Wenceslao on Crafting Human Experiences at Scale

Customer Experience

May 5

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