By 2026, Malaysia’s retail and e-commerce sectors are set to experience sustained growth, driven by digital transformation, evolving consumer preferences, and significant investments in digital infrastructure. The e-commerce market is projected to reach USD 15.7 billion by 2028, with a compound annual growth rate of 8.5%. This growth is supported by increasing smartphone and internet penetration, as well as greater consumer confidence in online payments. A large majority of Malaysians have embraced online shopping, and this behavior is expected to continue even as physical retail recovers. Retailers are adapting by adopting omni-channel strategies that blend physical and digital experiences, creating a more seamless and convenient shopping journey.

Artificial intelligence is also being leveraged to personalize customer interactions and streamline operations, further enhancing the digital retail experience. In addition, local brands are responding to cultural preferences by offering products that resonate with Malaysian consumers, particularly in areas such as modest fashion and halal-certified beauty products. As Malaysia strengthens its position in the digital economy, its retail and e-commerce sectors present growing opportunities for businesses that are agile, consumer-focused, and digitally enabled. Don’t miss out Rockbird media’s retailX set to invade Kuala Lumpur in March 2026 where thought leaders and business game changers in retail & e-commerce space convene for the same great purpose – drive the industry’s growth further!