About the event
Vietnam’s retail market is a strong growth opportunity in Southeast Asia, driven by rising incomes, urbanization, and a young consumer base. Demand is shifting from traditional shops toward modern retail formats like supermarkets, convenience stores, malls, and e-commerce, especially in major cities such as Ho Chi Minh City and Hanoi.
The outlook is positive, with continued investment from both local and foreign retailers and rapid growth in omnichannel and digital commerce. While forecasts vary, the overall direction points to steady expansion, with the best opportunities in grocery, convenience retail, and consumer-focused formats that can balance price, convenience, and online reach.
Join this exclusive event to connect with top executives, gain strategic insights, and explore new opportunities in Vietnam’s retail market.
2026 Speakers
Program Flow
8:30 - 9:30
Registration
9:30-10:00
Retail Forward Address
A Viet-New Era: Adapting to Vietnam's Hyper-AInformed Shoppers
With artificial intelligence redefining the retail ecosystem, Vietnam's brands must radically transform to captivatea new generation of consumers. This Opening Keynote explores how forward-thinking leaders are mastering data-driven strategies to engage and convert the nation's hyper-AInformed shoppers.
10:00 - 10:20
Agentic Hot Seat
Defeating Platform Dominance with Agentic AI Personalization
To counter giant online networks, brands must embrace cutting-edge retail tech to secure data rights and customer loyalty. This keynote presentation demontrates how industry leaders utilize agentic AI to establish autonomous channels that bypass marketplace gatekeepers and drive direct engagement.
10:20 - 10:40
1-2-1 Meetings/Networking & Coffee Break
10:40 - 11:25
Cross-Industry Panel
Retail Leadership: Innovating Experiences for Phygital Customer Journey
As the boundaries between digital and physical commerce completely dissolve, traditional retail strategies are no longer enough to win today's hyper-connected consumer. This panel discussion challenges industry pioneers to rethink the status quo, exploring how visionary leaders are radically innovating experiences across the phygital customer journey.
11:25 - 11:40
1-2-1 Meetings/Networking & Coffee Break
11:40 - 12:00
Innovation Presentation
The Evolution of Consumer Behavior: Aligning Emotional Loyalty with Digital Retail Realities
How digital transformation alters consumer behavior? This Partner Spotlight session will explore the strategic innovations required to convert fleeting online interactions into deep, emotional brand loyalty.
12:00 - 13:00
Lunch
Past Speakers
Who Should Attend?
C-levels, VPs, Heads of:
E-commerce Marketing
Digital Marketing
Omnichannel
Customer Engagement
Customer Loyalty
Growth & Marketing
Mobile Commerce
Past Sponsors
Premium Delegeate Experience
Peer-to-Peer Content Sharing
Gain actionable insights and strategies directly from industry peers through engaging and thought-provoking content.
1-to-1 Meetings
Engage in curated discussions tailored to your business goals.
Interactive Sessions
Participate in dynamic, hands-on discussions designed to foster collaboration and address real-world challenges.
Access to Solution Providers
Meet with top-tier solution providers who offer tailored tools and technologies to help overcome your business challenges.
Director-Level Attendance
Connect with an exclusive group of decision-makers, ensuring high-value discussions with impactful outcomes.
Unique Networking Opportunities
Build meaningful relationships with industry leaders in an environment conducive to forging long-term partnerships.
Intimate Environment
Experience a focused and curated setting designed to maximize interaction, learning, and collaboration.
Rockbird media Flagship Events
Event Passes
Standard End User
The fees are for the end-user only and not applicable for sponsors/vendors.
$375.00
Full Access to all conference segments
Curated buffet lunch, premium canapés and beverages
Exclusive Networking Access to closed-door business matchmaking and booth interactions
Premium Content Takeaway
*End-user only. Subject for approval.
VIP End User
The fees are for the end-user only and not applicable for sponsors/vendors.
$495.00
Priority Access in securing 1-to-1 meeting
Full Access to all conference segments
VIP Hospitality Experience featuring a curated buffet lunch, premium canapés and beverages. Access to private hosted lunch (if available).
Exclusive Networking Access to closed-door business matchmaking and booth interactions
Premium Content Takeaway
*End-user only. Subject for approval.
Vendor Fee
This pass is intended for Vendors, Solution Providers & Consultants only
$999.00
Full Access to all conference segments
Curated buffet lunch, premium canapés and beverages
Exclusive Networking Access to closed-door business matchmaking and booth interactions
Premium Content Takeaway
*End-user only. Subject for approval.
The Venue
Sheraton Saigon Grand Opera Hotel
88 Đồng Khởi, Sài Gòn, Hồ Chí Minh, Vietnam
