Leading the Future of Retail: Low Ngai Yuen and AEON360

In the fast-changing world of retail and digital engagement, Low Ngai Yuen is leading one of AEON Group’s most forward-looking initiatives. As Managing Director of AEON360 Sdn. Bhd., she oversees the group’s integrated membership, data-intelligence, and digital-innovation strategy. This mission brings AEON’s retail and financial businesses under one connected, customer-first vision.

The Birth of AEON360

Formed in 2025 as a joint venture between AEON Credit Service (M) Bhd. and AEON CO. (M) Bhd., AEON360 was incorporated on 17 September 2025. It was announced publicly on 26 September 2025 as a vehicle to unify the AEON Group ecosystem through membership and data connectivity (AEON Credit Press Release, 2025). Yuen describes the venture as “a bridge between data and human insight — making every interaction more personal, more relevant, and more rewarding.”

From Creative Storyteller to Digital Strategist

Before taking the helm at AEON360, Yuen was Chief Merchandise & Marketing Officer at AEON CO. (M) Bhd. She led commercial strategy and customer engagement across the group. Her hallmark was blending creativity with analytics. She built a retail culture that placed human stories at the center of data-driven decisions.

She spearheaded initiatives such as the AEON Fashion Preview (AFP) — Malaysia’s largest inclusive fashion show. This event was recognized by the Malaysia Book of Records for its scale and celebration of individuality and diversity (AEON Group Malaysia, 2023). AFP’s success reflected her belief that retail can be both commerce and culture. It is an experience where inclusion and creativity drive loyalty.

Building AEON Group’s Digital Ecosystem

At AEON360, Yuen’s focus has shifted from merchandising to digital architecture. She is linking AEON’s membership, payments, and rewards systems into one intelligent network. By combining data intelligence, loyalty programs, and omnichannel personalization, AEON360 aims to redefine convenience and trust for millions of customers.

“The rise of online shopping preferences means that customers now expect a lot of convenience, some amount of speed that works for their own schedule, and a seamless experience across all touchpoints,” Yuen told MARKETECH APAC (July 2024). This statement captures AEON360’s customer-first ambition (source).

Her guiding philosophy remains that technology should enhance human connection, not replace it. AEON360 acts as AEON’s digital hub, powering real-time insights and enabling seamless experiences across retail, credit, and e-commerce channels.

Leadership Rooted in Purpose

Beyond corporate titles, Yuen is President of Persatuan Kakiseni and founder of WOMEN:girls, an NGO she established in 2013 to empower women and inspire girls to reach their potential. She also serves on the board of OCK Group Bhd. and previously served on the board of GDEX Bhd. Her creative roots remain visible. Her film Orang Itu (2021) is available on Netflix, and she continues to use storytelling as a tool for social change.

Her public service roles include the Pahang Economic Advisory Council (2024/25), Deputy Chair of the National Cultural Council (MAKEN, 2025–2027), and participation in the 30% Club Malaysia Steering Committee, advocating gender diversity in leadership (EY Malaysia Entrepreneur of the Year Panel Profile, 2025).

Redefining Leadership for the Next Decade

From the arts to analytics, Low Ngai Yuen embodies a new kind of leadership — adaptive, creative, and purpose-driven. Through AEON360, she is turning that philosophy into practice. She is building a unified ecosystem where data and empathy coexist. Here, customer relationships extend beyond transactions.

Her career underscores a simple conviction: innovation begins with people. Technology achieves its highest purpose when it remembers its human heart.

The Future of Retail and Digital Engagement

As we look ahead, the landscape of retail and digital engagement will continue to evolve. Companies must adapt to changing consumer behaviors and preferences. AEON360 is at the forefront of this transformation. By leveraging data and technology, they are creating a more personalized shopping experience.

The integration of various services under one platform is a game-changer. It allows customers to enjoy a seamless experience. This approach not only builds loyalty but also fosters a deeper connection between brands and consumers.

Embracing Change

Change is inevitable in today’s fast-paced world. Retailers must embrace it to stay relevant. AEON360 exemplifies this mindset. They are not just reacting to trends; they are setting them. By focusing on customer needs, they are paving the way for a new era in retail.

The Role of Technology

Technology plays a crucial role in this transformation. It enables businesses to gather insights and respond to customer demands quickly. AEON360 utilizes advanced analytics to understand consumer behavior better. This understanding allows them to tailor their offerings and enhance customer satisfaction.

Building a Sustainable Future

Sustainability is also a key focus for AEON360. They are committed to creating a positive impact on society and the environment. By integrating sustainable practices into their operations, they are not only meeting consumer expectations but also contributing to a better future.

References

● AEON Credit Service (M) Bhd – Announcement of AEON 360 Sdn. Bhd. (26 Sep 2025)

● MARKETECH APAC – E-Commerce Marketing Series: Ngai Yuen Low on Balancing Technology and Engagement (July 2024)

● Seamless Xtra – Ngai Yuen Low on Brand Building Beyond CSR (2024)

● AEON Group Malaysia – AEON Fashion Preview 2023 Recap

● SAYS.com – AFP 2023 Coverage

● AEON CO. (M) Bhd Integrated Annual Report 2024 (PDF)

● EY Malaysia Entrepreneur of the Year Judging Panel Profile: Low Ngai Yuen (2025)