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A group of friends laughing and chatting in a modern bar with Heineken bottles on the table, phones turned face-down, and a neon sign reading “From Screen to Scene.” The image symbolizes digital conversations turning into real-life connection.

A group of friends laughing and chatting in a modern bar with Heineken bottles on the table, phones turned face-down, and a neon sign reading “From Screen to Scene.” The image symbolizes digital conversations turning into real-life connection.

From Screen to Scene: How Heineken’s “Group Chat Bar” Campaign Turns Digital Banter into Real-Life Connection

Nov 3

The Coming AI Reality Check: Former Meta Executive Nick Clegg Warns of Market Correction

The Coming AI Reality Check: Former Meta Executive Nick Clegg Warns of Market Correction

The Coming AI Reality Check: Former Meta Executive Nick Clegg Warns of Market Correction

Oct 21

Retail Media 2025: Where Every Click Becomes a Moment of Truth

Retail Media 2025: Where Every Click Becomes a Moment of Truth

Retail Media 2025: Where Every Click Becomes a Moment of Truth

Retail & E-commerce

Oct 16

Man in a gray hoodie uses a smartphone, viewing a successful purchase notification from an AI bot on a transparent screen in a cozy room.

Man in a gray hoodie uses a smartphone, viewing a successful purchase notification from an AI bot on a transparent screen in a cozy room.

OpenAI and Stripe Join Forces to Redefine Online Shopping with the Agentic Commerce Protocol

Retail & E-commerce

Oct 15

Advertising Week 2025: Inside Marketing’s Hard Reset in New York

Advertising Week 2025: Inside Marketing’s Hard Reset in New York

Advertising Week 2025: Inside Marketing’s Hard Reset in New York

Oct 7

Singaporeans Are Tuning Out Brand Advertising—What It Means for the Future of Marketing

Sep 24

Lotte Shopping’s Southeast Asia Bet: Can Korea’s Retail Giant Reinvent Itself Abroad?

Lotte Shopping’s Southeast Asia Bet: Can Korea’s Retail Giant Reinvent Itself Abroad?

Lotte Shopping’s Southeast Asia Bet: Can Korea’s Retail Giant Reinvent Itself Abroad?

Retail & E-commerce

Sep 23

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

Jul 17

Captivating Audiences: The Short-Form Video Revolution in Marketing

Captivating Audiences: The Short-Form Video Revolution in Marketing

Captivating Audiences: The Short-Form Video Revolution in Marketing

Sep 2, 2024

Three people reviewing documents in a bright office. Text: Customer Experience, Marketing, Voice Commerce, Southeast Asia.

Three people reviewing documents in a bright office. Text: Customer Experience, Marketing, Voice Commerce, Southeast Asia.

Unlocking Success with Social Listening in Marketing Strategies

Aug 30, 2024

Two workers in hard hats and safety gear operate machinery in a factory with metal walls. One wears a yellow jacket, focused.

Two workers in hard hats and safety gear operate machinery in a factory with metal walls. One wears a yellow jacket, focused.

Singapore Trims 2023 Economic Growth to 1.1% Amidst Manufacturing Contraction

Apr 23, 2024

Modernizing Operations through Self-Service Automation: Enhancing Efficiency and Empowering Users

Modernizing Operations through Self-Service Automation: Enhancing Efficiency and Empowering Users

Modernizing Operations through Self-Service Automation: Enhancing Efficiency and Empowering Users

Jun 7, 2023

The Evolution of the Multitouch Consumer Buying Cycle: Navigating the Digital Landscape

The Evolution of the Multitouch Consumer Buying Cycle: Navigating the Digital Landscape

The Evolution of the Multitouch Consumer Buying Cycle: Navigating the Digital Landscape

May 31, 2023

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