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Basketball player in black Nike gear jumps with ball on a red-black background. Text: "WHY DO IT? NIKE'S STRATEGIC BET ON GEN Z."

Basketball player in black Nike gear jumps with ball on a red-black background. Text: "WHY DO IT? NIKE'S STRATEGIC BET ON GEN Z."

Why Nike’s “Why Do It?” Campaign Is More Than Marketing—It’s a Strategic Bet on Gen Z

Retail & E-commerce

Sep 11

Henry Ting presents slides on leveraging reviews to a seated audience in a conference room. Text and images are on screen.

Henry Ting presents slides on leveraging reviews to a seated audience in a conference room. Text and images are on screen.

TTRacing’s Rise: How Henry Ting Turned Customer Reviews into a Global Growth Engine

Customer Experience

Aug 28

People walking by a white building with "Salomon" signs, shaded by large trees. Sunny day, relaxed outdoor atmosphere.

People walking by a white building with "Salomon" signs, shaded by large trees. Sunny day, relaxed outdoor atmosphere.

Salomon’s Shanghai Concept Store: Where Outdoor Spirit Meets Urban Energy

Aug 22

Tesla’s Robo-Taxi Service Moves Closer to Reality

Tesla’s Robo-Taxi Service Moves Closer to Reality

Tesla’s Robo-Taxi Service Moves Closer to Reality

Aug 18

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

JanSport’s “Always With You” Campaign: Cringe, Candid and Comfortably Real for Gen Z

Jul 17

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