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Marketing
Marketing is no longer just promotion — it’s connection, purpose and measurable impact. In this category we dissect brand experience, social media evolution, data-driven decision making and cross-channel orchestration. Dive into case studies, campaign deep-dives and leadership perspectives that show how Asia-Pacific brands stay relevant and resonant.
Fintech and E-commerce: GoTyme & TikTok Shop Empower Filipino MSMEs
By: Zenia Pearl V. Nicolas In a digital landscape where scrolls and swipes dictate buying behavior, GoTyme Bank and TikTok Shop are flipping the script, not just selling products, but funding the dreams behind them. In a groundbreaking move for the Philippine fintech and e-commerce space, GoTyme Bank, a Gokongwei-backed digital lender, has partnered with TikTok Shop to launch TikTok Shop Loans —a financing program tailor-made for micro, small, and medium enterprises (MSMEs
Aug 5, 20253 min read
Brewing a Greener Future: How Starbucks China is Using AI and IoT to Decarbonize Its Supply Chain
By: Zenia Pearl V. Nicolas The New Brew of Responsibility | Starbucks China In today’s climate-conscious world, a cup of coffee isn’t just about flavor anymore, it’s also about impact. Starbucks China is taking bold steps to reimagine what sustainability looks like, not through mere promises, but through technology. Their latest initiative? A comprehensive collaboration with energy technology company Univers to track, control, and greatly decrease carbon emissions throughout
Aug 5, 20253 min read
Singapore is Charting a New Path for Tourism With Help from OpenAI
By: Zenia Pearl V. Nicolas Singapore is not only keeping the pace with global innovation, but it’s also driving the change. This week, the Singapore Tourism Board (STB) established a pioneering partnership with OpenAI , the creators of ChatGPT , representing a significant advance in how nations can leverage artificial intelligence to enhance their tourism industries. This is the first time a national tourism organization in Asia has formally partnered with OpenAI. But mo
Jul 25, 20253 min read
Malaysia Digital Transformation: AI Nation 2030 & CX Leaders' Blueprint Impact
Malaysia has entered the third and most consequential phase of its national digital economy plan, and for customerX leaders, this is not background policy news. It is a signal of where customer expectations, regulatory obligations, and competitive benchmarks in the region are headed over the next two years. At the Asian Banker Summit 2026, Malaysia's Minister for Digital, Gobind Singh Deo, framed the moment plainly: the test of the country's digital ambitions is whether the i
Jun 197 min read
Why Your Brand Needs to Be at rockbird media Events
Look, we all know the game has changed. Your potential customers are scrolling through their phones right now, thumbing past your carefully crafted ads without a second thought. And honestly? Can you blame them? Trust in traditional advertising continues to erode, and the noise level online has become absolutely deafening. So here's the million-dollar question: How do you actually connect with people anymore? The answer might surprise you. It's not about being louder. It's ab
Feb 174 min read
Shanghai Welcomes the World at the China International Import Expo 2025: Journalists See a City Built on Connection
A delegation of 91 journalists from 85 countries visited Shanghai ahead of the 8th China International Import Expo (CIIE 2025), capturing a city where heritage and innovation move in harmony. From the Bund’s historic skyline to the Expo’s modern stage, Shanghai revealed itself not just as a trade hub — but as a global story of connection, creativity, and human progress.
Nov 10, 20252 min read
Skill Gaps Are Widening in 2026 — Here's Why HR Leaders Are Turning to Certifications
If you work in HR or L&D anywhere in Asia Pacific right now, you already feel it: skill gaps in 2026 are widening between the skills your people have and the skills your business needs, even as AI tools promise to close that gap. New global research confirms what many leaders have been sensing on the ground for the past year. According to CompTIA's newly released Workforce and Learning Trends 2026 report, a survey of 1,049 HR and L&D professionals conducted in April 2026, ski
19 hours ago
Gen Z Entering the Workforce: How HR Teams Should Adjust Their Playbook
The workforce has a new majority voice — and it speaks fluently in digital, demands purpose over perks, and won't stay silent about mental health. Generation Z (born between 1997 and 2012) is no longer just arriving at the workplace door. They now outnumber Baby Boomers in the workforce, with Gen Z making up 18% compared to Boomers at 15% as of 2024 — and they are projected to represent 30% of the total workforce by 2030. CAKEHigh 5 Test For HR leaders across Asia and beyond
May 19
Workplace Burnout Solutions: What Every HR Leader Needs to Know
Workplace Burnout Solutions: What Every HR Leader Needs to Know Burnout is no longer something employees quietly manage on their own. The World Health Organization now classifies it as an occupational phenomenon — and its root causes are organizational, not personal. For HR leaders across Asia, this is both a wake-up call and a strategic opportunity. Burned-out employees disengage, underperform, and leave. That makes burnout a talent risk, a productivity risk, and a business
May 7
Digital Banks Move Toward Sustainable Growth as AI Reshapes Operating Models
by: Zenia Pearl V. Nicolas Fintech companies entering 2026 are increasingly shifting focus from rapid customer expansion toward sustainable profitability, reflecting a broader maturation of the digital finance sector. Reuters reporting in late February highlighted strong performance expectations from U.S.-based digital banking platform Chime , which projected 2026 revenue above analyst estimates amid continued growth in customer activity and transaction volumes. The compan
Mar 3
Where to Find Curated B2B Networking Events by rockbird media in Asia
Curated B2B Networking Events by rockbird media in Asia If you are a business leader, entrepreneur, or professional looking to expand your B2B network in Asia, rockbird media is a name worth knowing. Over the years, the company has built a strong reputation for curating meaningful business events across key Asian markets, including Singapore, Malaysia, the Philippines, Vietnam, Indonesia, and Thailand. Rather than hosting generic conferences, rockbird media focuses on purpo
Jan 26
Samsung’s Q4 Profit Surges as AI Chip Demand Accelerates
Samsung Electronics has exceeded market expectations after forecasting a sharp rise in fourth-quarter operating profit, fueled largely by booming demand for memory chips used in artificial intelligence (AI) technologies. The South Korean tech giant estimates its operating profit for the October–December period reached approximately 20 trillion won (around $13.8 billion) , representing a 208% increase year on year . This figure significantly outperformed analyst forecasts and
Jan 16
Digital Banks Move Toward Sustainable Growth as AI Reshapes Operating Models
by: Zenia Pearl V. Nicolas Fintech companies entering 2026 are increasingly shifting focus from rapid customer expansion toward sustainable profitability, reflecting a broader maturation of the digital finance sector. Reuters reporting in late February highlighted strong performance expectations from U.S.-based digital banking platform Chime , which projected 2026 revenue above analyst estimates amid continued growth in customer activity and transaction volumes. The compan
Mar 3
Where to Find Curated B2B Networking Events by rockbird media in Asia
Curated B2B Networking Events by rockbird media in Asia If you are a business leader, entrepreneur, or professional looking to expand your B2B network in Asia, rockbird media is a name worth knowing. Over the years, the company has built a strong reputation for curating meaningful business events across key Asian markets, including Singapore, Malaysia, the Philippines, Vietnam, Indonesia, and Thailand. Rather than hosting generic conferences, rockbird media focuses on purpo
Jan 26
Samsung’s Q4 Profit Surges as AI Chip Demand Accelerates
Samsung Electronics has exceeded market expectations after forecasting a sharp rise in fourth-quarter operating profit, fueled largely by booming demand for memory chips used in artificial intelligence (AI) technologies. The South Korean tech giant estimates its operating profit for the October–December period reached approximately 20 trillion won (around $13.8 billion) , representing a 208% increase year on year . This figure significantly outperformed analyst forecasts and
Jan 16
Skill Gaps Are Widening in 2026 — Here's Why HR Leaders Are Turning to Certifications
If you work in HR or L&D anywhere in Asia Pacific right now, you already feel it: skill gaps in 2026 are widening between the skills your people have and the skills your business needs, even as AI tools promise to close that gap. New global research confirms what many leaders have been sensing on the ground for the past year. According to CompTIA's newly released Workforce and Learning Trends 2026 report, a survey of 1,049 HR and L&D professionals conducted in April 2026, ski
19 hours ago
Gen Z Entering the Workforce: How HR Teams Should Adjust Their Playbook
The workforce has a new majority voice — and it speaks fluently in digital, demands purpose over perks, and won't stay silent about mental health. Generation Z (born between 1997 and 2012) is no longer just arriving at the workplace door. They now outnumber Baby Boomers in the workforce, with Gen Z making up 18% compared to Boomers at 15% as of 2024 — and they are projected to represent 30% of the total workforce by 2030. CAKEHigh 5 Test For HR leaders across Asia and beyond
May 19
Workplace Burnout Solutions: What Every HR Leader Needs to Know
Workplace Burnout Solutions: What Every HR Leader Needs to Know Burnout is no longer something employees quietly manage on their own. The World Health Organization now classifies it as an occupational phenomenon — and its root causes are organizational, not personal. For HR leaders across Asia, this is both a wake-up call and a strategic opportunity. Burned-out employees disengage, underperform, and leave. That makes burnout a talent risk, a productivity risk, and a business
May 7
Malaysia Digital Transformation: AI Nation 2030 & CX Leaders' Blueprint Impact
Malaysia has entered the third and most consequential phase of its national digital economy plan, and for customerX leaders, this is not background policy news. It is a signal of where customer expectations, regulatory obligations, and competitive benchmarks in the region are headed over the next two years. At the Asian Banker Summit 2026, Malaysia's Minister for Digital, Gobind Singh Deo, framed the moment plainly: the test of the country's digital ambitions is whether the i
Jun 19
Why Your Brand Needs to Be at rockbird media Events
Look, we all know the game has changed. Your potential customers are scrolling through their phones right now, thumbing past your carefully crafted ads without a second thought. And honestly? Can you blame them? Trust in traditional advertising continues to erode, and the noise level online has become absolutely deafening. So here's the million-dollar question: How do you actually connect with people anymore? The answer might surprise you. It's not about being louder. It's ab
Feb 17
Shanghai Welcomes the World at the China International Import Expo 2025: Journalists See a City Built on Connection
A delegation of 91 journalists from 85 countries visited Shanghai ahead of the 8th China International Import Expo (CIIE 2025), capturing a city where heritage and innovation move in harmony. From the Bund’s historic skyline to the Expo’s modern stage, Shanghai revealed itself not just as a trade hub — but as a global story of connection, creativity, and human progress.
Nov 10, 2025
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