![[SMP] SEEDANCE_SG_2026-NOV3_SMP (landscape)_edited_edited.png](https://static.wixstatic.com/media/ded4de_e11ccf33c41e4a928c8e48c668636d0d~mv2.png/v1/fill/w_980,h_507,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BSMP%5D%20SEEDANCE_SG_2026-NOV3_SMP%20(landscape)_edited_edited.png)
Overview
Retailers and consumer brands today are under immense pressure to create captivating content and capture consumer's attention at a much higher scale and velocity.
Join us for a morning of practical conversations, customer stories and live demonstration, learning from peers and leaders in the industry how they are using AI across marketing, content and creative production.
From product and campaign brief to creative assets and measureable customer engagement, discover how companies are putting the BytePlus Seed Family and Dreamina Seedance 2.5 to work — and what these new capabilities could mean for your own business.
Agenda
Time
Agenda
9:30 AM - 10:00 AM
Registration
10:00 AM - 10:10 AM
Welcome Remarks
An executive perspective on how businesses are using AI to improve customer experiences, increase efficiency and create new opportunities across marketing, content and operations.
Gao Yan, Regional Lead, SEA/ANZ, BytePlus
10:10 AM - 10:25 AM
The Seed Family in Action – From Ideas to Content
See how the Seed Family can support everyday content needs, from images and video to campaign assets. Explore how Seedance and Seedream can help teams turn ideas and product briefs into content more quickly.
Chen Xiaoyu, AI Application Product Lead, BytePlus
10:25 AM - 10:45 AM
Retail Spotlight – Creating Content at Scale
Explore how retailers and consumer brands are creating content for e-commerce, social and marketing campaigns. See practical examples of how teams can produce and adapt content across different channels, with a live Dreamina Seedance 2.5 demonstration.
10:45 AM - 11:15 AM
Customer Panel – AI in the Real World
Hear directly from businesses that have started using AI in their workflows. Our customers will share what they have tried, what has worked, what they have learned and where they see opportunities to do things differently.
Moderated by: Jane Loh, Account Director, SEA/ANZ, BytePlus
11:15 AM - 11:30 AM
Audience Q&A
Wen Mingliang, Account Director, SEA/ANZ, BytePlus
11:30 AM - 11:35 AM
Closing Remarks
12:00 PM - 1:00 PM
Networking
Featured Speakers
Who Should Attend
Designed for leaders working across:
-
Retail
-
E-commerce
-
F&B
-
Consumer Brands
-
Agencies
-
Marketing
-
Creative
-
Content
-
Digital
-
Customer Experience
-
Technology
Whether you're already using AI or still exploring where it fits, this session offers an opportunity to see what's working in the market and exchange ideas with others tackling similar challenges.
What's Happening
From Idea to Content:
See how AI can help teams move from a product, idea or campaign brief to content faster, with practical examples across retail and consumer brands.
Dreamina Seedance 2.5 in Action:
Go behind the scenes with live demonstrations of Dreamina Seedance 2.5 and see how businesses can create and adapt video content for different campaigns, channels and audiences.
Real Experiences. Real Use Cases:
Hear directly from businesses that are already experimenting with and adopting AI. Learn what they have tried, where they are seeing value and what they have learned along the way.
Beyond Retail:
Explore how similar applications are emerging across F&B, agencies, consumer brands and other industries — and how these experiences can inform your own approach.
What You'll Take Away
Hear from industry experts — Get perspectives from BytePlus and businesses putting AI to work.
See it in action — Explore the latest Seed Family capabilities through live demonstrations.
Learn from real experiences — Hear what businesses have tried, what worked and what they learned.
Explore practical use cases — Discover where these capabilities can fit into your existing workflows.
Connect with peers — Exchange ideas and experiences with leaders across retail and other industries.
In Partnership With
BytePlus is designed to help businesses grow and improve efficiency by providing them with cutting-edge technology solutions that are powered by ByteDance’s vast knowledge and expertise accumulated through serving billions of users globally.
The platform offers a range of services, including personalized recommendation algorithms, AI technologies, machine learning, video and image recognition, and content delivery. With these tools, businesses can improve their customer experience, enhance their products and services, and gain a competitive edge in the market.
