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Overview
As AI continues to evolve, it is changing how content is imagined, created and produced — across video, advertising, marketing, e-commerce, film and television. For creative and production teams, these technologies are opening up new ways to work, from developing ideas and visualising concepts to producing high-quality content more efficiently and at scale.
BytePlus invites you to Seedance@Melbourne, where we’ll explore the latest developments in Dreamina Seedance 2.5, the broader BytePlus AI technology ecosystem, and how these capabilities are being applied to real-world creative and production workflows.
Through live demonstrations, industry perspectives and practical use cases, discover how AI can move beyond experimentation to support new approaches to content creation, creative efficiency and business growth.
Join us as we explore what’s possible today — and what the next generation of creative production could look like.
Agenda
Time
Agenda
1:00 PM - 2:00 PM
Registration & Welcome Reception
2:00 PM - 2:05 PM
Welcome Message
2:05 PM - 2:15 PM
Opening Remarks
Gao Yan, Regional Lead, SEA/ANZ, BytePlus
2:15 PM - 2:30 PM
The Rising Tide
How AI is changing creative work: where we are today, and where we’ll be in 12 months
James Caldwell, Regional GTM Sales Director, ANZ, BytePlus
2:30 PM - 2:50 PM
SOTA Model Global Debut – Dreamina Seedance 2.5
In-depth interpretation of the latest Seedance 2.5 model upgrades and technological breakthroughs
Yuan Jun, Solutions Architect Lead, ANZ, BytePlus
2:50 PM - 3:10 PM
Advertising & E-commerce: Will AI Replace Creativity — or Supercharge It?
See how AI transforms ideas into cinematic visuals, advertising concepts, and engaging content.
Emily Taylor, Senior Product Marketing Lead, AI, Canva
3:10 PM - 3:30 PM
Film, TV & Short Drama Industry: Reimagining the Creative Production Workflow
AI Video Driving Content Production Innovation
Jimmi James, Global Head of AI, Heckler TV
3:30 PM - 4:00 PM
Panel: From Idea to Execution: How AI Is Changing the Way We Create
Vinne Schifferstein, Co-Founder MC&V
Nathan Powell, Co-Founder, Fabulate
Jimmi James, Global Head of AI, Heckler TV
Emily Taylor, Senior Product Marketing Lead, AI, Canva
Moderated by:
Whitney Williams, Head of AI Enterprise Sales, ANZ, BytePlus
4:00 PM - 4:15 PM
Closing Remarks
4:15 PM - Onwards
Networking
Featured Speakers
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What to Expect
Dreamina Seedance 2.5
- Explore the latest capabilities in AI video generation through live demonstrations and practical examples.
Real-World Production
- See how AI is being explored across advertising, film, TV, VFX and other creative workflows.
Industry Perspectives
- Hear from creative and production leaders about their experiences, opportunities and lessons learned.
BytePlus AI Ecosystem
- Get a closer look at the broader BytePlus technology ecosystem and how our solutions can support creative and production needs.
Connect & Exchange
- Meet fellow leaders and practitioners from across Australia’s media, production and creative industries.
Who Should Attend
Seedance@Melbourne is designed for leaders and practitioners exploring new ways to create, produce and scale content across industries, including:
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Media & Entertainment — Film, TV, broadcasting, streaming and content platforms
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Advertising & Creative — Creative agencies, production houses, VFX and post-production
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Retail & E-commerce — Product content, campaigns and digital commerce
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Automotive — Product launches, brand campaigns and visual storytelling
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Financial Services — Marketing, customer education and corporate communications
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Technology, Travel & Consumer Brands — Product marketing, brand storytelling and content creation
Whether you're just beginning to explore AI or already experimenting with new production workflows, join us to see what's possible, explore practical applications and hear how industry leaders are approaching the changing creative landscape.
In Partnership With
BytePlus is designed to help businesses grow and improve efficiency by providing them with cutting-edge technology solutions that are powered by ByteDance’s vast knowledge and expertise accumulated through serving billions of users globally.
The platform offers a range of services, including personalized recommendation algorithms, AI technologies, machine learning, video and image recognition, and content delivery. With these tools, businesses can improve their customer experience, enhance their products and services, and gain a competitive edge in the market.
