![[TH] Bytedance_MEL_2026-Oct 15_SMP (landscape).png](https://static.wixstatic.com/media/ded4de_7e658bef843d45599db0653cca62672a~mv2.png/v1/fill/w_980,h_512,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BTH%5D%20Bytedance_MEL_2026-Oct%2015_SMP%20(landscape).png)
![[TH] Bytedance_MEL_2026-Oct 15_WEB Mobile.png](https://static.wixstatic.com/media/ded4de_65e1e5c7ded24199a5da19c0c73288ac~mv2.png/v1/fill/w_980,h_1409,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BTH%5D%20Bytedance_MEL_2026-Oct%2015_WEB%20Mobile.png)
Overview
As AI continues to evolve, it is changing how content is imagined, created and produced — across video, advertising, marketing, e-commerce, film and television. For creative and production teams, these technologies are opening up new ways to work, from developing ideas and visualising concepts to producing high-quality content more efficiently and at scale.
BytePlus invites you to Seedance@Melbourne, where we’ll explore the latest developments in Dreamina Seedance 2.5, the broader BytePlus AI technology ecosystem, and how these capabilities are being applied to real-world creative and production workflows.
Through live demonstrations, industry perspectives and practical use cases, discover how AI can move beyond experimentation to support new approaches to content creation, creative efficiency and business growth.
Join us as we explore what’s possible today — and what the next generation of creative production could look like.
Agenda
Time
Agenda
1:00 PM - 2:00 PM
Registration & Welcome Reception
Attendees are invited to explore the product showcase area featuring live BytePlus AI demos for targeted networking, demos, and one-on-one discussions
2:00 PM - 2:10 PM
Welcome Remarks
2:10 PM - 2:15 PM
Opening Speech
An executive overview of how multimodal AI and large language models are helping organizations across ANZ enhance customer engagement, improve efficiency, and unlock new growth opportunities.
Gao Yan, Regional Lead, SEA/ANZ
BytePlus
2: 15 PM - 2:30 PM
The New Growth Engine: AI and Technologies Accelerating the Growth of ANZ's Digital Economy
This session shares how AI and emerging technologies are becoming new growth engines for ANZ's digital economy—driving innovation, improving productivity, transforming industries, and creating new opportunities for businesses and society.
2:30 PM - 3:00 PM
SOTA Model Global Debut - Dreamina Seedance 2.5
In-depth interpretation of the latest Dreamina Seedance 2.5 model upgrades and technological breakthroughs
Yuan Jun, Solutions Architect Lead
BytePlus
3:00 PM - 3:30 PM
Advertising & E-commerce: Will AI Replace Creativity — or Supercharge It?
See how AI transforms ideas into cinematic visuals, advertising concepts, and engaging content.
3:30 PM - 4:00 PM
Film, TV & Short Drama Industry: Reimagining the Creative Production Workflow
AI Video Driving Content Production Innovation
4:00 PM - 4:20 PM
Panel Session
4:20 PM - 4:35 PM
Q&A
4:35 PM - 4:40 PM
Closing Remarks
4:40 PM - onwards
Booth/Networking
Featured Speakers
What to Expect
Dreamina Seedance 2.5
- Explore the latest capabilities in AI video generation through live demonstrations and practical examples.
Real-World Production
- See how AI is being explored across advertising, film, TV, VFX and other creative workflows.
Industry Perspectives
- Hear from creative and production leaders about their experiences, opportunities and lessons learned.
BytePlus AI Ecosystem
- Get a closer look at the broader BytePlus technology ecosystem and how our solutions can support creative and production needs.
Connect & Exchange
- Meet fellow leaders and practitioners from across Australia’s media, production and creative industries.
Who Should Attend
Seedance@Melbourne is designed for leaders and practitioners exploring new ways to create, produce and scale content across industries, including:
-
Media & Entertainment — Film, TV, broadcasting, streaming and content platforms
-
Advertising & Creative — Creative agencies, production houses, VFX and post-production
-
Retail & E-commerce — Product content, campaigns and digital commerce
-
Automotive — Product launches, brand campaigns and visual storytelling
-
Financial Services — Marketing, customer education and corporate communications
-
Technology, Travel & Consumer Brands — Product marketing, brand storytelling and content creation
Whether you're just beginning to explore AI or already experimenting with new production workflows, join us to see what's possible, explore practical applications and hear how industry leaders are approaching the changing creative landscape.
In Partnership With
BytePlus is designed to help businesses grow and improve efficiency by providing them with cutting-edge technology solutions that are powered by ByteDance’s vast knowledge and expertise accumulated through serving billions of users globally.
The platform offers a range of services, including personalized recommendation algorithms, AI technologies, machine learning, video and image recognition, and content delivery. With these tools, businesses can improve their customer experience, enhance their products and services, and gain a competitive edge in the market.
