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By Zenia Pearl V. Nicolas The digital economy is entering a new phase where privacy is not just a compliance requirement, it is reshaping how brands earn and sustain customer trust. Privacy regulation is now global As of January 2025, 144 countries  have enacted national privacy or data-protection laws, covering roughly 82% of the world’s population  (International Association of Privacy Professionals (IAPP, 2025).This expansion reflects a global shift toward accountability and transparent data-use; passive tracking is becoming riskier for organizations operating internationally. (IAPP, 2025; SecPod, 2025) Third-party cookies are fading but not gone Marketing and analytics practitioners increasingly highlight first-party and zero-party data as the future of personalization in response to tighter browser and platform policies (Contentful, 2025). That said: blocking third-party cookies does not  automatically eliminate tracking. Some sites still use first-party cookies or other identifiers, meaning tracking and analytics may simply evolve rather than disappear. (Munir et al., 2022) Zero-party data: personalization with permission Zero-party data is information a customer intentionally and proactively shares — such as preferences, purchase intentions, or contextual details (Braze, 2025; Qualtrics, 2023). Because it comes directly from users with their consent zero-party data is inherently more transparent and privacy-friendly than data collected passively or inferred. (Qualtrics, 2023; Avenga, 2025)When combined with responsibly collected first-party data, it enables personalization that customers can see, understand, and control  ( shopify.com , 2025; Epsilon, 2025) Trust will define the competitive advantage Consumers share personal data selectively. If companies ask for too much or personalize in ways that feel invasive, trust can quickly erode (Contentful, 2025).Thus, the shift away from third-party tracking is not merely a technical migration, it requires a new mindset that respects user agency and long-term, consent-based relationships. The transition is already underway The “cookieless future” is not hypothetical. It is already reshaping how companies approach data, personalization, and customer relationships. Organizations that invest early in transparent, consent-driven, privacy-first data practices  focusing on zero- and first-party data — will be better positioned to succeed in a world where privacy and user trust matter more than ever. References Avenga. (2025, June 17). What Is Zero-Party Data?  Retrieved from   https://www.avenga.com/magazine/zero-first-third-party-data-comparision/   Braze. (2025, April 10). Zero-Party Data: The Key to Privacy-First Personalization . Retrieved from https://www.braze.com/resources/articles/what-is-zero-party-data   Contentful. (2025, February 21). The rise of first- and zero-party data . Retrieved from   https://www.contentful.com/blog/raise-first-party-data-zero-party-data-personalization/   Corporate & Compliance news. (2025). Data Compliance Practices for Global Businesses . SecPod. Retrieved from https://www.secpod.com/blog/data-compliance-practices/   IAPP. (2025, January). Data protection and privacy laws now in effect in 144 countries . Retrieved from   https://iapp.org/news/a/data-protection-and-privacy-laws-now-in-effect-in-144-countries Epsilon. (2025, August 19). What Is First-, Second-, Third- and Zero-Party Data?  Retrieved from   https://www.epsilon.com/us/insights/blog/what-is-first-second-third-and-zero-party-data   Qualtrics. (2023, October 10). What is Zero-Party Data? Definition, Benefits and Examples . Retrieved from https://www.qualtrics.com/articles/strategy-research/zero-party-data/   Munir, S., Siby, S., Iqbal, U., Englehardt, S., & Shafiq, Z., Troncoso, C. (2022). COOKIEGRAPH: Understanding and Detecting First-Party Tracking Cookies. arXiv. Retrieved from   https://arxiv.org/abs/2208.12370 Shopify. (2025, February 25). Zero-Party Data vs. First-Party Data: The Differences . Retrieved from https://www.shopify.com/ph/enterprise/blog/zero-party-data-vs-first-party-data

By: Zenia Pearl V. Nicolas In a world where automation and algorithms dominate conversations about the future, Teeraphol Ambhai brings a refreshing balance, one grounded in both innovation and ethics.  As an Adjunct Lecturer at Sripatum University and a sought-after speaker in Thailand’s Martech and digital branding scene, Teeraphol has carved a space where academic discipline meets real-world marketing ingenuity. With years of experience spanning SEO, e-commerce and immersive digital strategy, he continues to push for a new kind of literacy, one that treats artificial intelligence not as a shortcut, but as a tool of discernment.  “When we talk about AI, we need to give students the foundation,” he explains. “How AI can be applied in real business, but also how ethics must be embedded into that process to make sure they use it right away.”  That moral compass, he adds, is something he tries to instill in every class and keynote. “Sometimes, technology that moves too fast isn’t good, we need to slow down a little bit,” he says.” The key is using wisely to make work more effective, especially when resources like time, money and manpower are limited. Beyond Hype: Training a Generation That Questions AI In his classroom and across Thailand’s growing MarTech ecosystem, Teeraphol emphasizes what he calls the  most underrated skill in today’s AI-driven world— attention to detail. “Many people trust AI almost 100%,” he says. “But it’s not always right. You need to check it, audit it and understand how it produces results.” He points to simple examples that reveal the risk of blind trust: “When you create a picture of a human using AI and it gives six fingers, that’s your brand image already,” he warns with a laugh. “You can’t just accept it because the computer made it, you have to be careful, you have to look closely.” It’s this mix of humor and wisdom that keeps his talks relatable. For Teeraphol, AI isn’t about replacing human judgment, it’s about amplifying it. “Attention to detail,” he says, “is what separates responsible creators from careless users.” AI with a Human Heart His academic foundation meets industry practice in a way that keeps him grounded in customer experience. Before joining academia, Teeraphol worked in Thailand’s healthcare sector, helping a leading hospital use digital marketing and AI tools to enhance patient satisfaction. That experience reshaped his view of technology, not as a cold mechanism but as a bridge toward empathy.  “It’s about making the customer experience seamless,” he says. “We have to use AI in a way that still centers the human. The customer should remain at the heart of every innovation.” Championing Thailand’s Digital Future At Retail & E-Commerce Summit Asia (RESA) Thailand 2025 organized by rockbird media , Teeraphol shared the stage for the panel “Next Gen Retail in Action: AI, Automation & Immersive Tech.” His message was simple but profound, Thailand’s digital retail ecosystem can grow only if its people grow with it.  “If they know it first, they move first and they win first,” he said, reflecting on the summit’s impact. “This event helps Thai professionals understand how e-commerce and retail are shaping the future.” He sees RESA not just as a conference, but as a collective awakening, a place where academia, business and innovation converge. “I enjoy being part of this stage every year,” he adds. “It’s a sign of Thailand’s growing awareness and ambition.” In a time when AI promises to “do it all,” Teeraphol Ambhai reminds us that leadership is not about mastering every tool, it’s about knowing when to pause, reflect and refine. His classroom lessons, shaped by both scholarship and industry grit, echo a timeless truth: innovation without wisdom is just noise.  As the retail world races toward intelligent automation, Teeraphol’s voice stands out as one urging equilibrium.  “We have limited resources,” he says, “but unlimited potential if we use technology wisely. ” Check Out Our Upcoming Xchange Conference  Events

By: Zenia Pearl V. Nicolas In a world where attention spans have become currency and choices feel infinite, brand loyalty is no longer a default—it’s a decision. Every day, consumers scroll, tap, and abandon without looking back. We live in a time when even a loyal buyer can be lost in a blink. At RESA Philippines 2025, Marc-Antoine Hager, Head of APAC at CleverTap , reminded us that real loyalty isn’t earned through points or perks alone—but through emotional resonance, relevance and respect for a customer’s time and journey. As we battle distractions, fatigue and digital noise, CleverTap offers brands something deeper: the tools to rebuild trust, reawaken loyalty and rekindle the kind of customer relationship that feels personal—even in a hyper-automated world.  Loyalty Isn’t Given—It’s Earned Globally, shoppers now explore across channels, and loyalty must be intentionally cultivated—not assumed.  Semrush  mentioned that selling to current customers has a 60-70% success rate, versus just 5-20% with new prospects. Increasing retention by just 5% can boost profits by 29-95%, depending on the industry.   Cart Abandonment: The $18 B Problem A staggering 70–75% of online shopping carts get abandoned—that’s $18 billion in annual U.S. lost sales. Top abandonment triggers? Extra fees (39–48%), account creation demands (~24%), and checkout friction. But there’s a silver lining: recovering abandoned carts via email or retargeting ads yield an ROI of 1,300%, with abandoned carts emails achieving a 45% open rate and 21% click-throughs.   AI-Driven Engagement: CleverTap’s 3-Pillar Strategy Pillar 1: Clicks → Carts Seize intent instantly across platforms—push notifications, in-app prompts, email. Capture the moment before distractions pull customers away. Pillar 2: Carts → Conversions With cart abandonment at —70%, tools like IntelliNode guide customers along high-conversion paths using urgency and seamless experience. Pillar 3: Buyers → Loyalists True loyalty is built outside discount walls—through emotional connections, predictive segmentation, and automated re-engagement campaigns.   Why Personalization Works McKinsey  reports companies that excel at personalization generate 40% more revenue, delivering over a trillion dollars in value across U.S. industries Instapage  noted personalized experiences boost sales by 19%; 91% of shoppers prefer that brands remember them VWO  found loyal customers are 70% more likely to repurchase—and existing buyers spend 67% more than new ones.   Proven Results: CleverTap Clients in Action Carousell : 71% lift in Week 3 retention and 73% higher CTR via personalized messaging.  Lenskart: 68% engagement growth  and 75% boost in campaign efficiency through data-driven segmentation   Actionable Roadmap: Activate Your Retention Engine Audit the checkout—reduce hidden fees, simplify sign-up, ensure mobile optimization. Leverage real-time triggers—push, SMS, email follow-ups for carts and interaction drop-offs. Activate AI segmentation–identify high-potential leads and tailor touchpoints. Execute multi-channel programs—combine email, push, ads for reactivation. Build emotional loyalty—recognition, exclusive access, native content beyond discounts.    Marc-Antoine Hager’s Wake-Up Call to the Retail World  Marc reminded us that loyalty isn’t transactional anymore. It’s deeply emotional. It’s not about how loud your campaign is—it’s about how deeply your message lands in someone’s life.  “Loyalty is no longer about points. It’s about relevance, timing and connection,” he said. And in that moment, the room shifted.  Because the truth hit home: we’re not selling products anymore—we’re selling experiences. And people don’t return for what you sell.. They return for how you made them  feel. Marc-Antoine spoke not just as a leader, but as a listener—to the pain points of businesses that keep losing customers to silence, and to the expectations of a digital-first generation that values meaning over marketing. He urged us to stop building strategies that assume loyalty—and instead start building journeys that earn it. He challenged us to turn AI into Affective Intelligence—tech that doesn’t just optimize, but empathizes. And he showed us that the greatest comeback in retail isn’t just a recovered cart—it’s a customer who stays.  In a world where 70% of shopping carts are abandoned and most brands still blast the same message to everyone, CleverTap offers something revolutionary: a way to turn insights into intention.    Because every comeback starts with one brave brand saying: “I see you. I remember you. And I built this for you.” And maybe that’s what his keynote truly was—not just a roadmap, but a reminder.. That in a hyper-digital world, the most powerful strategy is still human understanding.   Let us design with care, speak with timing and lead with empathy. Because in the end, technology may bring us close—but it’s the connection that brings them back. Check Out Our Upcoming Xchange Conference  Events

In a fast-paced world of e-commerce and metrics-driven selling, it's easy to forget the importance of being human and showing empathy. David Ang Reyes, Country Head of TTRacing Philippines and a mental health advocate, is championing a refreshing shift by bringing humanity back to retail. "Be human and treat each other as such," Reyes says, when asked how frontline teams can make a meaningful difference in today’s digital environment. He believes that authenticity starts with the people behind the brand. By encouraging his team to bring their own personality to customer interactions, they create more genuine and memorable experiences. While scripts and standard procedures exist, they are meant to guide, not to restrict.  "When people know the why behind what they're doing, they'll figure out the how in ways that are more personal and more authentic"   he explains. Reyes believes that today’s consumers are more value-conscious than ever.  “Even if your product fits the market, the real question is, does your brand?”  he asks. Long-term success, he explains, lies not just in innovation, but in brand equity and how values are reflected in the customer journey. These real interactions keep him grounded and serve as learning opportunities for his team. Sometimes, he says, he learns from them just as much as they learn from him. To create a more human customer experience, Reyes starts with a mindset shift. He asks every new team member to imagine the brand as a person. What kind of person would that company be? How would that person talk, listen, and respond? From there, his team looks for ways to connect meaningfully with customers. Sometimes it’s a handwritten note. Sometimes it’s a surprise birthday cake with a delivery. These small but thoughtful gestures build loyalty and trust.  "It doesn’t have to be grand. It just has to be intentional," he says. Looking ahead, Reyes urges retail leaders to shift from being transaction-obsessed to relationship-driven. “Our goal is for customers to feel like they’re buying from a friend,”  he says. Whether or not a gesture is recognized, he believes it should be done because it’s the right thing to do. In an industry often defined by speed and sales, David Ang Reyes reminds us that even though it may sound cliche, kindness, sincerity, and intentionality are still powerful differentiators. They are the standard for how business should be done. What fits your business in creating more ways to touch other’s emotions in Humanizing Retail? Join us and find out at the Retail and E-commerce Summit Asia  on 29th to 30th of May. It’s not just interacting but all about integrating to one another’s insights to reshape the future! rockbirdmedia

By Zenia Pearl V. Nicolas AI adoption is accelerating faster than any enterprise technology shift in recent memory. But the computing power fueling AI progress is not limitless, it depends on physical infrastructure consuming enormous energy and resources. A modern data center’s massive computing infrastructure consumes significant amounts of power and resources to support rapidly growing AI workloads. Smarter Doesn’t Mean Greener: The Hidden Environmental Toll of the AI Boom Global data-center electricity consumption reached ~415 TWh  in 2024 — roughly 1.5% of worldwide electricity use  ( International Energy Agency, 2025a ). Under current growth trajectories, demand could rise to around 945 TWh by 2030 , nearly doubling the environmental load ( International Energy Agency, 2025b ). This shift is driven largely by AI-optimized computing hardware — “accelerated servers” — which are expanding significantly faster than traditional computers ( International Energy Agency, 2025c ). Carbon Intensity: Location Matters In a study of 2,132 U.S. data centers (2023–2024), researchers found: 4%+ of total U.S. electricity demand >105 million tons of CO₂-equivalent 48% higher carbon intensity  than national grid average ( Guidi et al., 2024 ) Meaning: many data centers run on dirtier electricity  than the country’s overall mix. Meanwhile, real infrastructure measurements show that a single 8-GPU AI inference node can peak above 8.4 kW , illustrating the escalating per-model power footprint ( Latif et al., 2024 ). AI’s Rising Share of Data-Center Energy As of now, AI workloads represent roughly 5–15%  of global data-center electricity. Rising demand could push that to 35–50% by 2030 , depending on adoption rates and efficiency gains ( Carbon Brief, 2025 ). This introduces real enterprise risks: Grid stress in tech-cluster regions Water constraints from cooling Higher operating costs tied to electricity and carbon pricing These risks become acute where fossil-based power still dominates ( International Energy Agency, 2025d ). Can AI Be Part of the Climate Solution? Yes — but only if intentionally designed that way . AI can support renewable-energy balancing, carbon reporting, and optimization of industrial processes ( World Resources Institute, 2025 ). But those benefits rely on the clean energy powering AI itself . Without clean power: “AI risks accelerating emissions faster than it reduces them.” — Sustainability analysts ( Chan et al., 2025 ) What Business Leaders Should Do Now 1️⃣ Make AI infrastructure sustainability-visible Corporate ESG needs data on:  • Model energy use  • Water for cooling  • Emissions location-by-location Requires mandatory disclosure  ( MIT News, 2025 ) 2️⃣ Procure power strategically Shift AI workloads toward:  ✔ Renewable grids  ✔ Time-of-day optimized compute  ✔ Lower-carbon regions ( International Energy Agency, 2025e ) 3️⃣ Deploy efficiency-first AI ✔ Smaller models where possible  ✔ Hardware re-use cycles  ✔ Edge+cloud hybrid to reduce unnecessary inference ( Buyya et al., 2023 ) AI is no longer a purely digital disruption, it’s a resource-intensive infrastructure transformation. The organizations that scale AI responsibly — aligning performance, cost, and climate strategy will shape the competitive edge of the next decade. References Buyya, R. et al. (2023). Energy-efficiency and sustainability in next-generation cloud computing .   https://arxiv.org/abs/2303.10572   Carbon Brief. (2025). AI and energy impact charts .   https://www.carbonbrief.org/ai-five-charts-that-put-data-centre-energy-use-and-emissions-into-context/   Chan, X. et al. (2025). Electricity demand and grid impacts of AI data centers .   https://arxiv.org/abs/2509.07218   Guidi, G. et al. (2024). Environmental burden of U.S. data centers in the AI era .   https://arxiv.org/abs/2411.09786   International Energy Agency. (2025a). Understanding the energy–AI nexus .   https://www.iea.org/reports/energy-and-ai/understanding-the-energy-ai-nexus   International Energy Agency. (2025b). Energy demand from AI .   https://www.iea.org/reports/energy-and-ai/energy-demand-from-ai   International Energy Agency. (2025c). Accelerated computing growth insights .   https://www.iea.org/reports/energy-and-ai/energy-demand-from-ai   International Energy Agency. (2025d). Executive summary: AI footprint .   https://www.iea.org/reports/energy-and-ai/executive-summary   International Energy Agency. (2025e). Energy and AI overview .   https://www.iea.org/reports/energy-and-ai   Latif, I. et al. (2024). Power demand of GPU-accelerated nodes .   https://arxiv.org/abs/2412.08602   MIT News. (2025). Generative AI climate impact .   https://news.mit.edu/2025/responding-to-generative-ai-climate-impact-0930   World Resources Institute. (2025).  AI supporting climate transition .   https://www.wri.org Learn more about   Rockbird Media

By Zenia Pearl V. Nicolas Interior view of the Wooyoungmi flagship store in Seoul’s Itaewon district.  Image courtesy of Wooyoungmi / Vogue. Wooyoungmi’s Seoul Flagship Signals South Korea’s Quiet Luxury Moment South Korea’s contemporary menswear brand Wooyoungmi , founded by designer Woo Young-mi , has opened a new flagship store  in Seoul’s Itaewon  district this November 2025 — a move that underscores the brand’s intent to deepen its identity at home while strengthening its international visibility ( Vogue ). The store marks a new format for Wooyoungmi, as previous retail concepts in Seoul, such as the Manmade Dosan  space in Gangnam, featured multiple labels from its parent company, Solid Corporation. The Itaewon branch, by contrast, is exclusively dedicated to the Wooyoungmi line , reinforcing the brand’s independent voice within the global menswear scene. According to Vogue , Wooyoungmi products are currently available in 24 countries  across 70 stockists , and its parent company reported €72 million  in revenue for 2024, reflecting consistent year-on-year growth. Roughly 60% of sales come from South Korea , showing that its domestic market remains both a creative and commercial anchor ( Vogue ). A Seoul Store That Feels Like a Statement Beyond its retail function, the new flagship serves as a cultural message: Korean design can stand on the world stage without losing its local character.  The store integrates experiential features such as custom interiors and a café, echoing the trend toward immersive “quiet luxury” environments, where ambience and craftsmanship are as vital as the garments themselves ( Vogue ). By emphasizing tactile, in-person experiences at a time when online fashion dominates, Wooyoungmi transforms its retail presence into what strategists call emotional real estate  — a physical space that builds long-term loyalty through atmosphere and belonging rather than transaction alone. Korea’s Refined Global Footprint Industry analysts note that South Korea is fast becoming a hub for a new wave of design-driven luxury, where labels such as Wooyoungmi embody minimalist aesthetics grounded in precision and subtle craftsmanship. This trend complements the global appetite for understated design, often referred to as “quiet luxury,”  which favors timeless tailoring over overt branding ( Le Monde ). Rather than replicating Parisian or Milanese formulas, Seoul’s emerging designers from fashion to beauty are exporting a uniquely Korean interpretation of refinement: technical mastery with cultural depth. Why It Matters Beyond Seoul Exterior and interior views of Wooyoungmi’s flagship store in Seoul’s Itaewon district — a minimalist architectural statement redefining South Korea’s quiet luxury movement. Image courtesy of Wooyoungmi / Vogue (Photography by Ashley Ogawa Clarke, 2025). Wooyoungmi’s expansion shows how Asian luxury labels can mature on their own terms. By leveraging strong domestic foundations while maintaining a global presence, the brand offers a blueprint for regional creatives aiming to internationalize without losing authenticity. For Southeast Asian markets like the Philippines, this evolution hints at what’s possible when a brand builds from culture outward  not by chasing Western validation but by refining its own narrative of excellence. In that sense, Wooyoungmi isn’t simply adding another boutique to Seoul’s skyline; it’s helping define what K-luxury  truly means in practice, design integrity, cultural confidence, and craftsmanship that speaks softly but endures. References  Vogue. (2025, November). It established South Korea’s fashion identity. Now, Wooyoungmi is ready for more.  Retrieved November 12, 2025, from   https://www.vogue.com/article/it-established-south-koreas-fashion-identity-now-wooyoungmi-is-ready-for-more Le Monde. (2025, August 12). South Korea is shaking up the beauty market.  Retrieved November 12, 2025, from   https://www.lemonde.fr/en/economy/article/2025/08/12/south-korea-is-shaking-up-the-beauty-market_6744280_19.html Wooyoungmi. (2025). Store locations.  Retrieved November 12, 2025, from   https://en.wooyoungmi.com/stores.html Check Out Our Upcoming Xchange Conference  Events

By Zenia Pearl V. Nicolas Holiday shoppers explore a brightly decorated mall, capturing the emotional and data-rich behavior that turns December into retail’s most valuable analytics month. December has always been the peak of holiday shopping but in 2025, it has evolved into something far more valuable: a precise behavioral lens that predicts next-year retail performance. What makes December uniquely powerful today is not just the volume of transactions, but the clarity of signals retailers can extract: channel preference, category momentum, emotional drivers, price sensitivity, and customer intent. Below is the data-backed breakdown of why December has become the newest strategic research window for retail and e-commerce leaders. 1. Holiday Shopping Now Starts Earlier — Creating a Longer Data Window Consumers now start holiday shopping weeks earlier, creating a longer runway for retailers to collect behavioral data. Consumers in 2025 began their holiday shopping as early as late October, extending the entire data cycle of Q4. A study found that holiday shopping patterns have become “stretched,” with many customers intentionally spreading purchases across weeks for budgeting and deal-hunting ( Experian, 2025 ) . This longer shopping runway gives retailers: more time to observe shifts in demand, more complete buying cycles, and richer segmentation data for forecasting. 2. Digital Dominance Makes December a Behavioral Map Mobile commerce leads the 2025 holiday season, revealing clear buyer intent through digital footprints. Mobile commerce continued to outpace in-store growth in 2025, with online channels becoming the primary environment for gathering customer intent data. Adobe’s holiday insights confirm that mobile led the majority of December transactions globally ( Adobe, 2025 ). This matters because digital behavior leaves a full traceable footprint , including: browsing sequences product discovery paths abandoned carts cross-device activity wishlist trends All of these help retailers build more accurate 2026 strategies. 3. Value-for-Money is Strong — But So Are Emotional Purchases December exposes two strong shopper personas: value-driven buyers and emotionally motivated gift-givers. Even in a tight economy, global shoppers showed “resilient but intentional” spending habits. Deloitte reported that consumers still prioritize gifting and meaningful purchases, but with more consideration and category-level selectivity ( Deloitte, 2025 ). Two shopper personas stood out: Value Seekers → budget-conscious but not entirely cutting back Emotional Buyers → purchasing gifts, experiences, and items tied to meaning or nostalgia Understanding this duality helps retailers craft December messaging that aligns with emotional or price-driven motivation. 4. The Market Is Split Into Two Clear Consumer Segments Checkout friction—long lines, unclear promos, or limited payment options—becomes highly visible during December’s peak traffic. Placer.ai ’s national traffic insights show a polarized consumer base entering the 2025 holidays: financially stable, experience-driven spenders cautious, deal-dependent shoppers This bifurcation is now a defining data signal going into 2026 ( Placer.ai , 2025 ). The December period makes this division visible at scale — enabling precision targeting and more accurate pricing strategies. 5. December Is the Most Emotionally Charged Shopping Month of the Year In markets like the Philippines, holiday shopping peaks are deeply cultural—making December an even richer behavioral index. Accenture’s annual holiday research highlights that December decisions are disproportionately emotional, driven by: connection family tradition shared experiences Retailers who interpret these emotional cues correctly outperform those relying solely on discount-led strategies ( Accenture, 2025 ) . Emotion, not price, often drives conversion in Q4 — making December one of the clearest windows into the why  behind purchases. 6. Real-Time December Data Directly Predicts Q1 and Q2 Retail Performance December trends reveal next-year hero categories, channel performance, household priorities, and loyalty shifts—forming a baseline for annual planning. Holiday purchasing patterns consistently show correlation to next-year demand categories (PwC, 2025).Top categories gaining traction in December 2025 — beauty, wellness, experiences, home essentials — are expected to dominate early 2026 demand cycles ( PwC, 2025 ). December reveals: next-year “hero categories” channel effectiveness emerging gifting trends household spending priorities loyalty shifts This makes December a baseline for annual planning. 7. December Checkout Behavior Exposes Trust, Friction and Abandonment Gaps High holiday traffic exposes friction points—from long lines to unclear promotions—highlighting areas that cost retailers conversions. Impact.com ’s consumer report showed that shoppers in 2025 dropped carts due to: complicated checkout flows lack of preferred payment methods shipping uncertainty unclear promotions These frictions are most visible during high-volume December traffic ( Impact, 2025 ). Retailers who analyze December abandonment data reduce Q1 churn and improve conversion rates. 8. For Emerging Markets Like the Philippines, December Is Even More Critical In the Philippines and Southeast Asia, Christmas shopping peaks reflect cultural gifting traditions—making December a powerful behavioral indicator. Markets with strong gift-giving cultures (e.g., the Philippines, Southeast Asia) see disproportionate December spikes, particularly in categories tied to family and communal celebrations. Key December insights for these markets include: mobile-first purchasing journeys strong adoption of “practical gifting” increased social commerce influence early promo-driven buying behavior Thus, December becomes not just a sales period but a cultural behavior index. December has shifted from being a year-end sales climax to becoming retail’s richest behavioral dataset. It now answers: What will people prioritize next year? Where do they shop most? How do they make decisions? Which friction points cost conversions? Treat December not as the end of the cycle, but as the first chapter of your 2026 playbook. December marks not an ending, but the quiet moment of reflection where leaders imagine the year ahead with renewed clarity and intention. References Accenture. (2025). Consumer holiday research 2025 .   https://www.accenture.com/us-en/insights/consulting/consumer-holiday-research   Adobe. (2025). 2025 holiday shopping report .   https://business.adobe.com/resources/holiday-shopping-report.html   Deloitte. (2025). Holiday retail survey 2025 .   https://www.deloitte.com/us/en/insights/industry/retail-distribution/holiday-retail-sales-consumer-survey.html   Experian. (2025). Holiday shopping trends 2025 .   https://www.experian.com/blogs/marketing-forward/2025-holiday-shopping-trends/   Impact. (2025). Black Friday consumer insights 2025 .   https://impact.com/partnerships/black-friday-consumer-insights/   Placer.ai . (2025). Retail outlook: Holiday 2025 .   https://www.placer.ai/anchor/articles/retail-outlook-a-tale-of-two-consumers-heading-into-holiday-2025   PwC. (2025). Holiday outlook 2025 .   https://www.pwc.com/us/en/industries/consumer-markets/library/holiday-outlook-trends.html Check Out Our Upcoming Xchange Conference Events

RESA Vietnam 2024: Breaking barriers and seizing new opportunities, rockbird media is opening the doors to the first-ever Retail & E-Commerce Summit Asia 2024 Vietnam this year. As you anticipate the impressive lineup of speakers, we have the opportunity to converse with Fred Trat, Family Mart’s General Manager of Marketing and Head of Omnichannel. Read more to discover key insights from his career journey. In Vietnam's vibrant convenience store market, one company is making a notable impact by emphasizing innovation and customer loyalty, drawing customers in a competitive environment. Leading the change, General Manager Fred Trat is in charge of expanding Family Mart across the nation. It is a fact that nearly 94% of F&B business owners globally are focusing their attention on innovation and striving to advance their businesses. Fred stresses how there is “ just only one purpose, that’s to attract the customer and improve the transaction at the start. The point is that we need to listen to the customer, it’s a must in the F&B industry. ” Fred will be sharing his thoughts on strategy to attract customers while highlighting Family Marts competitive edge of frequent product updates and offerings.  It is imperative that companies engage actively with customers on social media and seek constant feedback through surveys. Fred ensures that Family Mart stays ahead of the competition by meeting customer expectations and the importance of fostering strong customer loyalty. It is notable that Family Mart was one of the first to innovate the loyalty program through its green card. According to Fred they need to keep the customer loyal to them by providing schemes so they can come more frequently to the store and buy more and in return get more.  Alongside Fred’s busy schedule overseeing the c-store operations, he fondly recalls how it was such a great memory and moment for him that he had visited Family Mart Japan. He specified how he enjoys learning from various events and sharing his knowledge, finding enriching experiences in various sessions and interactions with different departments at Family Mart Japan. It’s a realization that comes to mind that you will find yourself continually drawn back to learning and that learning is a never ending process.The insights gained from Japan, particularly in navigating post-pandemic transformations and maintaining brand leadership, are instrumental for Fred in shaping Family Mart Vietnam’s strategy. Inspired by his visit, Fred begins applying these learnings shortly after returning.  “It's not only about promotion or an attractive visual design of the store; it’s about loyalty to make the customer come and stay with you. The need to increase the collaboration between marketing, between the sales, and between the merchandise team to increase the perfect plan that fits with the customer audience.” It's crucial for leaders to evolve continually, grow, and actively share their knowledge with peers to better meet the evolving needs and desires of their customers. Join us at the Retail and E-commerce Summit Asia on August 22, 2024, at Mai House, Saigon Ho Chi Minh, to gain valuable insights from Fred Trat on the marketing industry. Learn more about   Rockbird Media

Kuala Lumpur, Malaysia — As the retail and e-commerce industry continues to rapidly evolve, this summit provides a platform for professionals to explore emerging trends, cutting-edge technologies, and innovative business models that are reshaping the retail experience. Attendees will gain valuable knowledge and actionable insights that will empower them to stay ahead of the curve and successfully navigate the digital retail transformation. Are you curious about Malaysia's plans to advance both globally and in Southeast Asia? The 15th edition of Rockbird Media's premier event, RESA or Retail & E-commerce Summit Asia, is returning and is expected to have a big impact in Malaysia. This event will be entitled ‘’Retail & E-Commerce Summit Asia: Beyond The Sphere: Igniting The Future” and has been carefully planned and organized to examine and share the most recent ideas on engaging, action-packed tactics for growing a successful e-commerce company. Insight from retail and e-commerce titans, as well as creative founders and innovators from leading companies in Malaysia, will gather for this one-day strategy meeting. Don't miss out on this exceptional opportunity to be part of a transformative event that promises to shape the future of retail and e-commerce in Asia. Join us on February 26, 2025, at the InterContinental Malaysia for the Retail & E-Commerce Summit Asia. For more information and to register for the event, visit our website: RESA Malaysia 2025 | rockbird media B2B Conference Together, let's explore the unthinkable to expand our network and find new ideas!

In today’s fast-paced world, businesses must evolve or risk falling behind. Digital business solutions are no longer optional; they are essential. I’ve seen firsthand how companies that embrace technology and innovation not only survive but thrive. The key lies in understanding the strategies that drive digital transformation and applying them with precision and purpose. Embracing Digital Business Solutions for Growth Digital business solutions are the backbone of modern enterprises. They streamline operations, enhance customer experiences, and open new revenue streams. But adopting these solutions requires more than just installing software or launching a website. It demands a strategic approach. Start by identifying pain points in your current processes. Are manual tasks slowing your team down? Is customer engagement lacking? Once you pinpoint these areas, explore digital tools that can address them. For example, cloud computing can improve collaboration across departments, while AI-powered analytics can provide insights into customer behavior. Actionable tip: Conduct a digital readiness assessment to understand where your business stands. Prioritize solutions that align with your core objectives. Invest in training your workforce to maximize the benefits of new technologies. By focusing on these steps, you set a strong foundation for sustainable growth through digital innovation. Digital workspace showcasing business technology Leveraging Data Analytics to Drive Decisions Data is the new currency. Businesses that harness data effectively gain a competitive edge. Digital business solutions often come with powerful analytics capabilities that transform raw data into actionable insights. Imagine having real-time dashboards that track sales, customer preferences, and market trends. This information allows you to make informed decisions quickly. For instance, if a product isn’t performing well, you can adjust your marketing strategy or inventory levels immediately. To get started: Collect data from multiple sources – sales, social media, customer feedback. Use analytics tools to identify patterns and trends. Share insights across teams to foster a data-driven culture. Remember, data alone isn’t enough. The key is interpreting it correctly and acting on it decisively. Data analytics dashboard providing business insights What is an example of digital innovation? Digital innovation can take many forms, but one standout example is the rise of e-commerce platforms integrated with AI-driven personalization. Take a retailer who uses AI to analyze customer browsing and purchase history. The system then recommends products tailored to individual tastes, increasing conversion rates and customer satisfaction. Another example is the use of blockchain technology in supply chain management. By providing transparent and tamper-proof records, blockchain enhances trust and efficiency between suppliers and buyers. These innovations don’t just improve existing processes; they create entirely new business models. The companies that adopt such technologies early often set industry standards and capture significant market share. Cultivating a Culture of Innovation Technology alone won’t drive success. The people behind the technology matter just as much. Cultivating a culture that encourages experimentation, learning, and agility is crucial. Encourage your teams to challenge the status quo and propose new ideas. Celebrate small wins and learn from failures. This mindset fosters continuous improvement and keeps your business adaptable in a rapidly changing environment. Practical steps to build this culture include: Hosting regular innovation workshops or hackathons. Providing resources for skill development in emerging technologies. Creating cross-functional teams to break down silos and encourage collaboration. When innovation becomes part of your company’s DNA, digital transformation accelerates naturally. Partnering with Experts to Accelerate Innovation No business is an island. Collaborating with technology partners, consultants, and industry experts can fast-track your digital journey. These partners bring specialized knowledge and experience that can help you avoid common pitfalls. For example, working with a digital marketing agency can enhance your online presence and customer engagement. Partnering with a cloud service provider ensures your infrastructure is scalable and secure. When selecting partners, look for those who understand your industry and share your vision for growth. Clear communication and aligned goals are essential for a successful partnership. By leveraging external expertise, you can focus on what you do best while accelerating your digital innovation efforts. Moving Forward with Confidence Digital transformation is a journey, not a destination. It requires commitment, flexibility, and a clear vision. By embracing digital business solutions, leveraging data, fostering innovation, and partnering wisely, you position your company for long-term success. If you want to explore how business digital innovation can transform your operations and open new opportunities, start by assessing your current capabilities and setting clear goals. The future belongs to those who innovate boldly and act decisively. Remember, the right strategies today will shape the industry leaders of tomorrow. Let’s make sure you’re one of them.

Digitizing and Modernizing Supply Chain The retail industry has undergone significant transformations in recent years, driven by shifting consumer preferences and the rise of e-commerce. These changes have had a profound impact on the supply chain, prompting businesses to adapt their operations to meet the evolving demands of modern retail. In this article, we will explore the key impacts of changing retail preferences on the supply chain and how organizations can effectively respond to these shifts. The COVID-19 pandemic has dramatically transformed the business landscape, prompting organizations to adapt to new challenges and explore innovative ways to thrive. One area that has emerged as a key driver of success is the supply chain. By embracing digital transformation and modernizing their supply chain operations, businesses can position themselves to leverage post-pandemic growth opportunities effectively. George Pepes, Retail Strategist APAC, Zebra Technologies, eloquently highlighted the intricate nature of today’s supply chain and the challenges involved in meeting customer expectations. Recognizing the paramount importance of technology in the realm of e-commerce, he emphasized its pivotal role in enabling enhanced visibility, swift order fulfillment, and a transformative impact on the entire retail industry. In order to provide deeper insights into the complexities of the supply chain, he elaborated on the sequential process encompassing the Warehouse/Distribution Center, the in-store experience, customer engagement, retail operations, and the pivotal involvement of third-party logistics partners, all working in concert to optimize the supply chain ecosystem. Furthermore, John Ezekiel Miclat, Sales Engineer, Philippines, extensively discussed an array of cutting-edge in-store inventory solutions in the supply chain. These solutions encompass a comprehensive range of advanced tools and technologies, including mobile computers and tablets, handheld and fixed RFID readers, scanners, printers, software, services, intelligent edge solutions, and supplies. shared by John Ezekiel Miclat, Sales Engineer, Philippines. How can retailers in the Philippines effectively harness the power of strategic technology? In the context of the Philippines, there has been a relatively slower pace of technology adoption among retailers. However, this presents a unique opportunity for pioneering businesses to take the lead and inspire others to follow suit. The ongoing pandemic has catalyzed expediting technological advancements, facilitating a shift from traditional pen-and-paper methods to more efficient barcode systems. Embracing technology has become critically important in effectively managing the transformative changes brought about by the current pandemic. By proactively integrating strategic technology solutions, retailers in the Philippines can position themselves at the forefront of innovation, enabling them to navigate the challenges of today’s rapidly evolving landscape and emerge as industry leaders. Importance of Digitization and Modernization in the Supply Chain  1. Streamlined Operations through Automation The process of digitizing the supply chain involves a multitude of interconnected procedures, and the adoption of advanced technologies yields numerous beneficial outcomes. By embracing such implementations, businesses can significantly reduce the occurrence of human error, expedite order processing, elevate inventory management capabilities, and optimize logistical operations. Moreover, this transformative approach empowers companies to promptly respond to ever-evolving customer demands, effectively mitigate costs, and ultimately enhance overall productivity. The strategic integration of advanced technologies not only amplifies operational efficiency but also positions businesses for sustained growth and competitiveness in the dynamic marketplace. 2. Visibility and Transparency Modernizing the supply chain enables businesses to gain immediate insight and clarity into their entire network. Leveraging digital platforms, cloud-based solutions, and Internet of Things (IoT) devices can help businesses to effectively monitor and track their inventory, shipments, and production procedures. Thus, this facilitates great decision-making and fosters improved cooperation with suppliers, customers, and partners. 3. Data-Driven Insights for Strategic Planning Digitization generates an abundance of valuable data within the supply chain. By leveraging analytics and advanced reporting tools, businesses can extract meaningful insights from this data. These insights facilitate informed decision-making, proactive risk management, and strategic planning. By understanding customer behaviors, market trends, and demand patterns, organizations can optimize their inventory levels, forecast accurately, and identify opportunities for growth. Data-driven insights also enable businesses to adapt quickly to evolving market conditions and customer preferences. 4. Agile and Resilient Supply Chain Networks The pandemic has highlighted the importance of building agile and resilient supply chain networks. By digitizing and modernizing their operations, businesses can create flexible and adaptable supply chains. This flexibility allows for quick adjustments in sourcing, production, and distribution, enabling organizations to respond swiftly to disruptions or changes in demand. Additionally, digitization enables the implementation of predictive analytics and scenario planning, helping businesses identify potential risks and develop contingency strategies. 5. Embracing E-commerce and Omnichannel Strategies The rise of e-commerce during the pandemic has accelerated the need for businesses to embrace digital channels and omnichannel strategies. Digitizing the supply chain facilitates seamless integration between online and offline sales channels, enabling businesses to deliver a consistent and personalized customer experience. By optimizing inventory management, order fulfillment, and last-mile delivery, organizations can meet customer expectations for speed, convenience, and reliability. The modernization and digitization of supply chain processes must be given top priority by businesses. Organizations may reach their full potential by reducing processes, improving visibility, utilizing data-driven insights, developing agility, and adopting digital platforms. Businesses that invest in digitalization are better positioned for long-term success and resiliency in an ever-evolving marketplace. A Strategic Framework for Accelerating Modernization  George Pepes, Retail Strategist APAC, unveiled the highly acclaimed Zebra Warehouse Maturity Model—a visionary strategic framework designed to expedite the process of modernization. He delved into the intricacies of their cutting-edge warehouse management systems, revealing profound insights into optimizing workers’ workflows. 1. Improve operations This involves enhancing the efficiency and effectiveness of various operational processes within a business. By implementing strategies and technologies aimed at streamlining workflows, businesses can achieve greater individual worker productivity. 2. Connect Workers Establishing better communication and collaboration among workers is crucial for achieving greater team productivity and ensuring consistency in workflow. 3. Integrate Integrating various systems and data sources across the supply chain allows for greater visibility and utilization of assets. By leveraging technologies such as Internet of Things (IoT) devices and data analytics, businesses can gain real-time insights into the status and location of assets such as inventory, equipment, and vehicles. 4. Be responsive In today’s dynamic business environment, the ability to respond quickly and effectively to changing circumstances is crucial. By leveraging data analytics, machine learning algorithms, and real-time monitoring, businesses can receive the best next-move guidance and make informed decisions in a timely manner. Being responsive enables businesses to stay ahead of the competition and better meet customer demands. 5. Predict and adopt A forward-thinking approach involves not only reacting to current challenges but also proactively identifying opportunities for opportunities. Learn more about   Rockbird Media

Infosys shares climbed nearly 4% after the IT giant confirmed it will open subscriptions for its ₹18,000-crore share buyback on November 20 . This marks the largest repurchase program in the company’s history . The buyback will be executed via the tender-offer route at a fixed price of ₹1,800 per share , according to filings reported by the Times of India and Business Standard . A Signal from India’s IT Heavyweight Infosys’ move comes at a time when Indian IT stocks have been trading sideways. They are pressured by global tech spending cuts. Analysts say that large, cash-backed buybacks often act as sentiment stabilizers during weak demand cycles. The company’s decision underscores confidence in its long-term valuation and continued balance-sheet strength. In its recent quarterly results, Infosys posted stable revenues and margins amid a subdued global tech environment. This reinforces its ability to maintain cash generation even in soft markets. Reading the Market’s Reaction The nearly 4% intraday surge indicates how quickly domestic markets respond to capital-return signals from major IT exporters. Analysts have described the buyback as a potential “valuation anchor.” This is especially true as the tender window opens on November 20 and closes on November 26 . With promoters opting not to participate, the program’s impact on the free float and earnings-per-share is expected to be meaningful. The Broader Picture Share buybacks are becoming a recurring strategy among India’s top technology exporters. Infosys’ latest program, its largest ever , reflects a broader shift toward capital discipline and predictable shareholder returns. This is critical in a year when clients are tightening discretionary IT budgets. It also serves as a reminder that India’s IT giants excel not only in delivery capabilities but also in the financial resilience they demonstrate during slowdowns. The Importance of Buybacks Buybacks play a significant role in corporate finance. They allow companies to return excess cash to shareholders. This can lead to an increase in share price and improve financial ratios. In the case of Infosys, the buyback is not just a financial maneuver; it is a strategic move that signals confidence in the company's future. Understanding the Buyback Process The buyback process involves several steps. First, the company announces its intention to buy back shares. Then, it sets a fixed price and a timeline for the buyback. Shareholders can then tender their shares within this window. The company buys back the shares at the predetermined price, reducing the total number of shares outstanding. Benefits for Shareholders For shareholders, buybacks can be beneficial. They provide an opportunity to sell shares at a premium. Additionally, by reducing the number of shares in circulation, buybacks can enhance earnings per share (EPS). This often leads to a higher stock price, benefiting remaining shareholders. Market Reactions to Buybacks Market reactions to buybacks can vary. Generally, they are viewed positively, as they indicate that a company is confident in its financial health. However, if a buyback is perceived as a way to mask underlying issues, it can lead to negative sentiment. In the case of Infosys, the positive market reaction suggests that investors view this buyback favorably. Conclusion Infosys' decision to initiate a record ₹18,000-crore share buyback is a significant move in the current market landscape. It reflects not only the company's confidence in its financial stability but also its commitment to delivering value to shareholders. As we look ahead, it will be interesting to see how this buyback impacts the company's stock performance and overall market sentiment. References Business Standard. (2025, November 18). Infosys to start largest ever share buyback of ₹18,000 crore on Nov 20 .   https://www.business-standard.com/companies/news/infosys-to-start-largest-ever-share-buyback-of-18-000-crore-on-nov-20-125111801210_1.html Business Standard Times of India. (2025, November 18). Infosys share buyback: IT giant’s Rs 18,000 crore buyback window to open on November 20; here’s what shareholders need to know .   https://timesofindia.indiatimes.com/business/india-business/infosys-share-buyback-it-giants-rs-18000-crore-buyback-window-to-open-on-november-20-heres-what-shareholders-need-to-know/articleshow/125414143.cms The Times of India Times of India. (2025, November 19). Infosys shares jump 4%: IT giant’s stock surges ahead of record Rs 18,000 crore buyback; subscription opens November 20 .   https://timesofindia.indiatimes.com/business/india-business/infosys-shares-jump-4-it-giants-stock-surges-ahead-of-record-rs-18000-crore-buyback-subscription-opens-november-20/articleshow/125436749.cms The Times of India Hindustan Times. (2025, November 20). Infosys buyback: Cues for retail investors as tender window opens tomorrow .   https://www.hindustantimes.com/business/infosys-share-buyback-cues-for-retail-investors-as-tender-window-opens-tomorrow-101763543449090.html Hindustan Times Infosys Limited. (2025, November 18). Letter of offer for buyback 2025   PDF].[  https://www.infosys.com/investors/shareholder-services/documents/buyback-2025/letter-offer.pdf