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Zara × Ludovic de Saint Sernin: A Collaboration Signaling a New Era for the Brand

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Zara is stepping beyond fast fashion this November with a collaboration that feels more like a fashion-house statement than a high-street drop.


The brand has partnered with designer Ludovic de Saint Sernin on a capsule collection releasing November 17, 2025, marking a strategic shift in how Zara positions itself within global fashion (FashionNetwork).


The collection features ready-to-wear, footwear and accessories, blending de Saint Sernin’s signature sensual minimalism with Zara’s wide-reaching accessibility. Campaign visuals were shot in New York and directed by Gordon von Steiner, starring models like


Alex Consani and Amelia Gray Hamlin, further cementing the high-fashion direction (FashionNetwork).


In his interview with EL PAÍS, de Saint Sernin describes the collaboration as deeply personal:

“When I was in school, Zara was the coolest thing in the world. Collaborating with them is a dream come true.” (EL PAÍS)

British Vogue notes that the pieces lean into leather, studs, and body-focused cuts — a departure from typical Zara basics and a sign that the company is flirting seriously with fashion-house territory (Vogue).


This collaboration isn’t just about product—it’s about repositioning. For the first time, Zara seems intent on operating where creativity, accessibility and editorial fashion meet.


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