Burberry Brings London to New York in a Holiday Takeover With Bloomingdale’s

By Zenia Pearl V. Nicolas

Models wearing Burberry’s festive tartan looks from the brand’s 2025 holiday collection.Image Courte

Burberry showcases its holiday-ready check patterns in a family-style gathering.

Children wearing Burberry’s new-season kidswear pieces from the 2025 holiday drop.

Burberry unveiled one of the season’s most talked-about fashion moments this November after transforming Bloomingdale’s iconic 59th Street flagship into a full holiday spectacle wrapped in the brand’s signature aesthetic. The takeover debuted with a street performance by British singer-songwriter RAYE, who performed outside the Lexington Avenue entrance during the window reveal, as reported by Vogue (Vogue).

Bloomingdale’s façade was redesigned to resemble an oversized Burberry scarf, introducing the retailer’s 2025 “Happy Together” holiday theme. Inside, Burberry took over the store’s Carousel installation with exclusive capsule pieces, gift selections and immersive elements that led local media to call it one of the season’s most ambitious luxury displays. (Page Six)

The unveiling drew a celebrity turnout including Alicia Silverstone and other New York fashion regulars with the opening night described as a mix of street-level performance, retail theatre and tailored luxury ambience. (Page Six)

The collaboration extends through the holiday season, pairing Burberry’s revitalized creative direction with Bloomingdale’s long-standing tradition of immersive window storytelling. At a time when luxury brands are striving to create experiences that reach beyond traditional campaigns, the partnership demonstrates how fashion, music and physical retail can merge to create moments that people actually stop for.

In a year defined by digital saturation, Burberry’s holiday takeover shows that the right physical experience can still cut through the noise.

References 

Vogue. (2025). Raye helped Bloomingdale’s and Burberry ring in the holidays with a street performance. https://www.vogue.com/slideshow/raye-bloomingdales-burberry-holiday-party

Page Six. (2025). Check it out: Burberry takes over Bloomingdale’s for the holidays. https://pagesix.com/2025/11/13/style/burberry-takes-over-bloomingdales-for-the-holidays-shop-the-collaboration/

Page Six. (2025). Bloomingdale’s and Burberry unveil holiday windows with Raye, Alicia Silverstone and more stars. https://pagesix.com/2025/11/20/style/bloomingdales-and-burberry-unveil-holiday-windows-with-raye-alicia-silverstone-more-celebrities/

V Magazine. (2025). Bloomingdale’s unveils holiday window display in collaboration with Burberry. https://vmagazine.com/article/bloomingdales-unveils-holiday-window-display-in-collaboration-with-burberry/

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