Overview
The pressure to create more content, meet tighter deadlines and deliver high-quality work has never been greater. Across media, film, production and VFX, teams are exploring new ways to work faster, scale output and bring ideas to life.
Join Melbourne’s creative and production leaders for an exclusive roundtable exploring how AI is reshaping the way content is created.
Through expert insights, live demonstrations, hands-on experiences and real customer stories, discover how teams are applying new technologies across ideation, content creation and production—and what it takes to move from experimentation to real-world use.
Program flow
Time
Agenda
9:30 AM - 10:00 AM
Registration
10:00 AM - 10:10 AM
Welcome Remarks
Whitney Williams, Head of AI Enterprise Sales, ANZ, BytePlus
10:10 AM - 10:25 AM
About BytePlus & the Seed Family – The AI Behind Modern Content Creation
Learn how the BytePlus Seed family supports every stage of the creative workflow—from image generation and video creation to intelligent content production. This session introduces the technologies behind Seedance, Seedream, and other AI capabilities, and how they're helping media, production, and VFX teams work more efficiently.
Tony Ding, Regional Sales Director, ANZ, BytePlus
10:25 AM - 10:55 AM
AI in Action: Creative Production with the BytePlus Seed Family
See the BytePlus Seed family in action through live demonstrations and practical use cases. Discover how media companies, production houses, and VFX studios are using AI to speed up production, enhance creative workflows, and deliver high-quality content more efficiently.
Yuan Jun (YJ), Solutions Architect Lead, BytePlus
10:55 AM - 11:10 AM
Create with Seedance 2.5 – From Prompt to Production
Get hands-on with Seedance 2.5 and explore how AI video generation fits into today's production workflows. Learn practical prompting techniques and create production-ready content for advertising, film, media, and branded campaigns.
Daniel Deng, Solutions Architect, BytePlus
Lorraine Zhu, Solutions Architect, BytePlus
11:10 AM - 11:30 AM
Customer Panel – AI in Real Production Workflows
Hear from industry leaders as they share how AI is being adopted across media, production, and VFX. The panel will discuss real-world use cases, implementation experiences, and lessons learned from integrating AI into everyday production workflows.
Tony Ding, Regional Sales Director, ANZ, BytePlus
11:30 AM - 11:40 AM
Q&A
Moderated by: James Caldwell, Regional Sales Director, ANZ, BytePlus
11:40 AM - 11:45 AM
Closing Remarks
11:45 AM - ONWARDS
Networking Lunch
James Caldwel
Regional Sales Director, ANZ
BytePlus
Whitney Williams
Head of AI Enterprise Sales, ANZ
BytePlus
Jawn Lim
Regional Head of Solution Architect (GenAI), ASEAN
BytePlus
Featured Speakers
James Caldwell
Regional GTM Sales Director, ANZ
BytePlus
Whitney Williams
Head of AI Enterprise Sales, ANZ
BytePlus
Yuan Jun (YJ)
Solutions Architect Lead
BytePlus
Daniel Deng
Solutions Architect
BytePlus
Tony Ding
Regional Sales Director, ANZ
BytePlus
Lorraine Zhu
Solutions Architect
BytePlus
Who Should Attend
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Media & Broadcasting
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Production Houses
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Film & Television Studios
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VFX & Post-Production Studios
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Creative & Advertising Agencies
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Content & Digital Production Teams
What You'll Learn
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How AI is changing media and production workflows
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Practical applications across film, VFX, advertising, and branded content
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Live demonstrations of the BytePlus Seed family, including Seedance and Seedream
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Real customer experiences and lessons from AI adoption
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Best practices for integrating AI into existing production pipelines
Hear from BytePlus AI experts and industry practitioners
Experience live product demonstrations and guided hands-on session
Connect with fellow executives and creative leaders
Discover practical ways to improve production efficiency and creative output
Why Attend
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Hear from BytePlus AI experts and industry practitioners
-
Experience live product demonstrations and guided hands-on sessions
-
Connect with fellow executives and creative leaders
-
Discover practical ways to improve production efficiency and creative output
In Partnership With
BytePlus is designed to help businesses grow and improve efficiency by providing them with cutting-edge technology solutions that are powered by ByteDance’s vast knowledge and expertise accumulated through serving billions of users globally.
The platform offers a range of services, including personalized recommendation algorithms, AI technologies, machine learning, video and image recognition, and content delivery. With these tools, businesses can improve their customer experience, enhance their products and services, and gain a competitive edge in the market.
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mark your calendar
BytePlus Seedance Day Begins In
14 July 2026
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