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How can AI Help Logistics Team 
Deliver the Brand Promise in 2026

Customers don't buy products — they buy certainty. Every step of the customer experience until the final delivery, ETA is a signal of trust. When a promised window is not accurate and communicated clearly, re-attempts and support calls fail — resulting in revenue per parcel coming down. 

 

According to Qualtrics, Australian companies are losing $66 Billion in sales annually due to poor customer experience. Today, more than ever, supply chain leaders are playing a critical role in delivering the brand promise. 

 

This invite-only design thinking workshop is our attempt to bring together leaders in logistics to understand how they can use AI to fix customer experience, and deliver their brand promise. 

 

Discover how you can use AI to deliver a consistent experience by
 

  • How can you manage third party carriers to deliver a consistent experience

  • How can you improve productivity and ETA adherence

  • How can you manage customer expectations proactively

Agenda

7:30 - 7:45 AM 

Registration & Networking on Coffee

7:45–7:55 AM

Welcome Address

8:00–8:20 AM

Why is the Australian Customer Not Happy in 2026

Industry-veteran Peter shares why in the age of AI, why are brands unable to meet consumer expectations and how your logistics teams are impacting  customer experience.

by Peter Lipinski, Former CEO– Aramex Oceania

8:20–9:20 AM

Design Thinking Workshop

A collaborative effort to map every day challenges leaders face in delivering a consistent brand experience and innovations they have tried to drive in their companies to meet customer expectations

9:20–9:30 AM

Learnings from Leaders

 

Practical lessons from leaders in logistics on how to use AI to improve customer experience

Meet the Speakers

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Peter Lipinski

Former CEO,

Aramex Oceania

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Piers Wilson

Managing Director - Cornerstone Performance Management

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Venue & Logistics

Park Hyatt Melbourne

1 Parliament Square, off Parliament Pl, Melbourne VIC 3002, Australia

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